The countdown to expert women’s soccer in Canada’s most significant metropolis is officially on right after AFC Toronto released its crest and visible identity on Monday, June 3.

The Northern Super League club made the announcement on their web page and social media channels Monday morning. When the Toronto group signed on to the job that would turn into the NSL in April 2023, they did so beneath the identify “AFC Toronto Town,” but they finished up dropping “City” from the moniker in the remaining products.

While the “AFC” in AFC Toronto does stand for Affiliation Football Club, like it does for quite a few European teams, the Toronto club stated in its press launch that, for them, it “takes on a further that means: Always For: Commitment, Change, Courage and Celebration.”

AFC Toronto has long gone with a color plan of “Mighty Maroon” and “Victory Vermillion.” The former symbolizes “ambition and resilience” and “reflects the team’s stable basis and toughness,” when the latter “embodies strength and passion, capturing the teams daring and spirited approach to the activity.”

At the middle of the main crest is the “anchor T,” which the club suggests “symbolizes Toronto, the bold angles taking pictures upwards capture momentum, ahead movement and the rally cry of the club, ‘Rise up!’” The mirrored 7s on both facet of the T honor the 7 founding associates of AFC Toronto, as properly as the city’s unique 6 boroughs additionally the Larger Toronto Place.

The anchor T brings together with a vermillion shield to type AFC Toronto’s secondary emblem. With its 11 strokes, it “represents the setting up XI on the pitch signifying unity, tenacity, athletic excellence and the power of the club on the field.” The upper and reduced strokes of the shield are still left open to “symbolize the club’s motivation to frequently push boundaries although generating an inclusive and reasonable-play ecosystem.”

All these aspects weave jointly to kind AFC Toronto’s major crest. The shield is surrounded by a roundel, with “ASSOCIATION” on the still left side, “FOOTBALL CLUB” on the ideal, “TORONTO” together the bottom and “2025” on top rated.

“From the really commence, we’ve been dedicated to getting a unique strategy in the advancement of our club and its story, and we realized the important to this was to entail the group and build a brand that was built in Toronto, for Toronto by Torontonians,” club main advertising and marketing officer Jill Burgin mentioned in Monday’s push release.

Advancement of the AFC Toronto id was led by Sunday+Night time, Inc., a Toronto-based model design and style firm. Section of the method was an all-working day brainstorming session that involved enterprise leaders, artists, media personalities, Olympic athletes and newbie athletes.

“This is an thrilling time for soccer in Canada, and we simply cannot wait to kick off in 2025 in the Northern Tremendous League,” AFC Toronto CEO Helena Ruken added in the push launch.

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